Selected work / Communication strategy
Beyond the punchline
A proposed communication plan for DUDE Wipes, built around an active, adventurous audience ages 60–69.
The project in context
What I worked on, and why it matters.
Situation
Our team examined the gap between DUDE Wipes' broad lifestyle identity and the narrower image its branding could communicate to consumers.
Task
We needed to turn the earlier reputation and stakeholder analyses into a practical communication plan, with a defined audience, recommendations, and measures of success.
Action
As team lead, I helped coordinate meetings and preparation and presented the opening and recap. The team connected its audience research to Facebook outreach, pickleball events, and a referral offer, with supporting visuals, budget proposals, and implementation schedules.
Result
The team earned 47 out of 50 points, or 94%, on the third presentation. The result belongs to the team. The recommendations are an academic proposal, rather than a campaign implemented for the company.
What this demonstrates
Research has to lead somewhere.
This sample shows how we moved from identifying an audience to proposing specific ways to reach it. The visual examples, timelines, and measurement ideas made the recommendations easier to evaluate.
My own learning centered on preparation and coordination: clarifying what a meeting should accomplish, becoming more familiar with my content before rehearsal, and helping the presentation tell one coherent story.
See the semester-long presentation trendExplore the actual work
Browse the slides
Select a thumbnail or use the arrows. Click the page to enlarge it. The PDF retains the source links.
Team credit: Christopher Cangelosi, Ashley O’Sullivan, Vivica Bosshard, Sean Alley, Sultan Alqahtani, and Thomas Graf. The source presentation credits individual presenters and includes research links. The portfolio copy omits the rehearsal timing sheet.
Result source: D2L gradebook, Team Presentation 3: Client Communication Plan, Fall 2026.
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